It wasn’t just all price. It was literally this “develop at home” issue. Thousands of small companies ended up having random small internal workloads where it was easy to just get a random whitebox PC and run some silly small thing on it yourself. Then as the workload expanded, it became a “real server”. And then once that thing expanded, suddenly it made a whole lot of sense to let somebody else manage the hardware and hosting, and the cloud took over.
https://www.realworldtech.com/forum/?threadid=183440&curpostid=183486
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John DeHope 